If you’re reading this, it’s probably because you want to learn how to use 3D Animation for eCommerce on your website. That’s cool. It’s a great way of engaging your customers and helping them feel like they can trust you as a brand. Let’s face it, and nobody wants to buy things from an uncaring company – even if they are just virtual ones. To stand out in the digital marketplace and drive sales, many businesses use creative marketing techniques for their websites. After all, who doesn’t love a good gimmick? Anything that allows visitors to interact with your brand is worth exploring further. In this article, we’re going to look at how you can use 3D Animation for eCommerce on your website and increase conversions as a result.
What is 3D Animation?
3D Animation has been around for decades, but with the rise of digital marketing, it has become increasingly prevalent. Essentially, 3D Animation is a computer-generated image that moves. If the image is created using the same principles as computer-generated imagery (CGI), it is referred to as computer-generated imagery (CGI) animation. If the image is created using a 3D model, it is known as 3D Animation. While 3D Animation is being used for more than just entertainment, it is widely used in the gaming sector. With digital games becoming more sophisticated every year, the demand for 3D Animation is increasing. It is also widely used to create virtual reality (VR) and augmented reality (AR) experiences.
How Does 3D Animation Help eCommerce?
As we discussed earlier, customer experience is one of the most important metrics in the eCommerce space. However, it is worth bearing in mind that not all customers will react the same way to your brand. Some people prefer to shop online because they don’t like the idea of talking to salespeople or going to physical stores. In other words, it might not be that they dislike your brand or product. They could prefer to shop this way because it’s more convenient for them. When it comes to eCommerce, brands might forget that it’s not all about them. It’s about the customer. How can 3D Animation help? Well, the general trend for eCommerce website design is to make them flashier, more vibrant, and interactive, with the help of 3d ecommerce animation videos. This is a great way to engage customers and make your website feel more welcoming and therefore making your eCommerce website a success via 3D animation.
Using Virtual Reality for E-Commerce
As we discussed earlier, VR is one of the most exciting areas in the world of digital marketing. It is sweeping the globe, bringing new opportunities for brands to interact with potential customers. If you want to use VR for eCommerce, there are a few things you’ll need to think about. When shopping online, customers can’t touch and feel your product. This means that they need to rely on what they can see. To impress these customers, you should consider offering them the opportunity to try out your product in virtual reality. You can upload your product images, videos, and other information to an online platform that offers VR shopping. You can also add an option to your E-commerce website that lets customers try out the VR experience via CGI images
360 Degree View- The Key To Success?
Imagine walking into a store to buy products in the comfort of your own home. This has been made a reality with the help of 360° videos that help shoppers experience in-store shopping online. Companies can upload a 360° video of the store, and all products can contain hyperlinks that lead the customer to the web page for that particular product.
Kicking off a new store with this technology, Adidas allowed users to access their offline and online stores using Virtual Reality by incorporating a 360° view of the store along with virtual assistants working in real-time.
Using Augmented Reality for E-Commerce
Have you ever left some items in your cart unpurchased just because you weren’t sure how they would look on you? Wave goodbye to frivolous issues and prepare to receive your next shopping package.
Now how can we incorporate AR into E-commerce? Would it be efficient and cost effective? Let’s take an example, you go on Myntra and find the perfect outfit for yourself. But how confident are you that it’ll suit you? Wouldn’t ordering it just to end up returning it be bothersome? Lenskart is an example of AR in E-commerce/E-shopping. You can try on your desired frame with the help of AI.
Augmented reality has become a more prominent name in eCommerce over the past few years. You can try the product online and if you don’t like it, simply go to the following product instead of going through the ancient process of ordering and returning.
High-end fashion brands like Burberry and Gucci created powerful iOS apps to let users experience the AR world. Burberry collaborated with Google to create an app that enables you to see the product in 3D. In contrast, with Gucci’s new app, you can try on shoes, scarves, dresses, and many more products via your camera and check out details of the product.
Indian companies, too, have been stepping into this world and did so much before the western world with the arrival of Lenskart. Lenskart was one of the first Indian brands to let you try their products online before purchasing, and various brands followed suit.
To conclude, 70% of shoppers leave their carts and close the tab (don’t deny it, you’ve done it too!). Wouldn’t incorporating AR into e-commerce help increase sales? Think of it as a one-time investment for higher sales and better reach.
Using Animated Videos for E-Commerce
As we’ve discussed, eCommerce customers value the ability to try out products before buying them. This is particularly true regarding more expensive items like cars, houses, and furniture. If you are selling these kinds of products, you may be able to convince new customers to buy from you by presenting them with a compelling animated video.
Using a video to walk potential customers through the product can make them feel as if they have already bought it. Animated videos are also a great way to boost customer engagement. If your website gets a lot of traffic, but nobody is buying anything, it could be because they aren’t interested in your products. Animated videos can help you to change that.
Using 3D Animations for E-Commerce
As we discussed earlier, eCommerce websites are becoming more and more vivid. The idea is to distract customers from the fact that they cannot physically touch and feel the quality of your product. By using 3-dimensional animations, you can help to draw attention to certain features of your product and also showcase the creation process of your product.
The best way to create 3-dimensional animations for your eCommerce website is to hire a design agency. These agencies will have access to software to create 3-dimensional animations from scratch. They can also use your product images to create an animation faithful to your website. This is a great way to showcase your products, especially if you have a wide range of items for sale on your eCommerce website.
Animate Yourself to Try on Products
Not sure how that co-ord set might look on you? Customers can animate themselves into cartoon-like 3D models that look like them and then try on the product they want to purchase virtually.
Companies can make these models like Bitmojis, which are 3D character animations used by Snapchat Inc. that can be made to try on various clothes and accessories. Different brands like Adidas, Nike, and Ralph Lauren have used the Bitmoji platform to market their new arrivals in the clothing section. Users can update their animated character’s clothes, and if they like them, they can purchase the same from online stores.
Similarly, many brands can incorporate such 3D character animation to make the user interface more visual and fun while making online shopping a more efficient experience
Future Scope of 3D Animation in E-commerce
One thing that makes online shopping fall short in comparison to offline shopping is the availability of shopping assistance. We can, however, hope to see this feature in online stores, with the field of 3D animation being a bright beacon of hope. Using Haptic Technology can help shoppers feel the material/surface of the object they are interested in. They can touch/feel the object at question using AI aided technology.
Just as in offline shopping, AR aided E- commerce platforms can add virtual assistants that help shoppers decide what they want
3D models of virtual assistants can help shoppers receive the perfect results without having to filter their searches. They can simply tell the assistant what they are looking for and will be provided with an array of products to choose from.
To fight the customer-to-assistant ratio, this feature could be made into a paid element which will help the company earn even more whilst opening employment opportunities for animators as well as a real-time assistant who will handle the VAs.
As we’ve discussed, eCommerce can be a very competitive space. Some statistics suggest that the eCommerce sector could be worth as much as $55.6 trillion by 2027. That’s a lot of money, and many companies are fighting to claim a share of it. With this in mind, you need to find creative ways to stand out from the crowd. One of the best ways to do this is to use 3D Animation for eCommerce on your website. This will help engage customers and make your website feel more welcoming. It will also help you to draw attention to your products and make them more appealing. With these advantages, it is easy to see why 3D Animation for eCommerce has become so popular among online retailers.