Are you seeking for a new trend that will help your business develop significantly? Have you considered reaching out to a 3D animation company to promote your goods and services via 3D animation? If not, this would be a good time to start.
We get that as a business owner, you want a small nudge toward success. But how do you go about it? You’ve made an effort to sell your goods in every practical way. But it seems like all you do is get failing grades. Settle down. Inhale and exhale. You are, undoubtedly, on the appropriate platform.
What is 3D Animation?
3D animation can be loosely defined as animation made utilising software that enables you to construct and edit models and shapes that have textures and 3 dimensional effects added to them. Animation in three dimensions is more flexible and visually appealing than animation in two dimensions.
Whether partially or fully generated in 3D, 3D video elements accomplish effects that would be challenging or unattainable in 2D animation. Simple things like depicting a car turning or spinning a platter of mouthwatering food so you can view every aspect of it are only successfully accomplished in 3D.
If your tale can’t be told in a flat medium, a 3D animated video may be the appropriate choice for you. Customers can be informed, amused, and captivated by 3D animation in ways that a poster you pasted outside your stall cannot. This strategy ultimately transforms your company in attractive ways you never imagined- imaginable.
Why Does Your Business Need 3D Animation?
Let’s go down to the basics of marketing and consumer psychology (dang, that just made us feel so intellectual). Whenever there is a technological advancement in visualisation, it leads to two things. First, people are going to notice it. Second, people are going to follow it.
So, using a new visual mode is going to help you set trends. Not only that, animated videos are reportedly one of the best ways to market your brand, product, and service when it comes to growing a business. According to stats, online videos had an audience reach of 91.8% among internet users worldwide in 2022. Now, imagine what sort of traffic you can attract online!
So you’ve finally understood how 3D animation could help you grow, huh? Get ready to discover the perks that come with hiring a 3D animation company to help you.
Enhancing Brand Identity
3D animation plays a really important role in enhancing your brand’s identity by offering a dynamic and engaging way to communicate a brand’s message. It allows brands to create visually stunning and memorable content that captivates audiences.
Firstly, the consistency in branding is ensured through uniform 3D elements. Take Nike for example; They use 3D animation to bring their iconic swoosh logo to life in advertisements, adding a sense of dynamism and energy that perfectly reflects their “Just Do It” ethos. It’s not just a static image; it becomes a symbol of motivation and action.
Moreover, 3D animation facilitates the portrayal of complex ideas in a simplified manner. Consider Google; they use 3D explainer animations to simplify the concept of their search algorithms. Instead of diving into the technical details, they create engaging 3D animations that show how information is sorted and presented in a user-friendly way.
3D animation is like a powerful tool for storytelling. It makes stories more interesting and real. Think of it as creating lifelike characters and places that grab your attention. This type of animation stirs up emotions and makes you feel a part of the story.
Think of Pixar who is renowned for its 3D animated films like “Toy Story” and “Finding Nemo.” Their use of 3D animation breathes life into characters, creating emotionally engaging stories that resonate with audiences of all ages.
In fact brands use 3D storytelling for their marketing campaigns too! Remember Coca-Cola’s “Holidays Are Coming” ad? The campaign features 3D-animated Santa Claus and the Coca-Cola Polar Bears. The heartwarming animations have become synonymous with the holiday season, creating a sense of nostalgia and joy around the brand.
Demonstrating complex concepts
3D animation serves as an invaluable tool for simplifying and illustrating intricate concepts. Whether explaining intricate scientific processes, cutting-edge technologies, or intricate machinery, 3D animation breaks down barriers to understanding.
Think of Apple. They’ve mastered the art of using 3D animation ads to showcase their sleek products from all angles. Those mesmerising product unveilings with floating iPhones and MacBooks – that’s 3D product animation at work, creating an aura of innovation and sophistication.
In educational documentaries, National Geographic often employs 3D animations to visualise complex natural phenomena, historical events, and scientific processes. These animations enhance viewer comprehension and engagement.
Capturing audience attention
3D animation is a really cool way if you plan on capturing audience attention by delivering visually captivating and immersive experiences. The novelty and excitement of 3D animation create a sensory engagement that holds viewers’ focus, making it particularly effective in marketing campaigns, films, and video games.
Microsoft has used 3D commercial animation to promote its software and technology solutions, demonstrating complex software processes in a visually engaging manner. These animations help showcase the functionality and benefits of their products.
And it doesn’t stop there! NASA has developed VR experiences that include 3D animations to allow users to explore Mars virtually. These animations help users understand the rover’s mission and the Red Planet’s landscape in an engaging and educational way.
Every Business Can Use 3D Animation To Grow
If you’ve taken a good look at this blog, you’ve probably realised that every brand can use 3D animation marketing- no matter what niche you belong to. From food brands to SaaS companies and even laboratories- every business can grow using 3D animation videos.
And hey, if you want to hire the best 3D animation company in India, we are just a click away. So, get ready to set trends and take your business to new heights with 3D animation.