After spending hours researching, you’ve probably decided to invest into a commercial animation service to launch an ad for your new product. However, the story doesn’t end there. In fact it is pages away from starting. A lot goes into creating a good commercial animation ad. A good commercial animation ad depends on the animation company you hire, the script of your commercial ad and most importantly, the type of commercial animation you choose.
Confused? Well, there are so many different types of commercial animations you can choose from. From simple explainer videos to super realistic 3D product animation – the types of animation you choose actually depend on the way you want to portray your product or service.
There are different styles of animation for the various types of commercial ads you might want to make. The success of your ad depends on whether you’ve chosen the right animation style for your commercial video. In the end, you’ll end up with an animation that’ll boost your business.
Wondering how to do that? Don’t worry! This blog will serve as a guide to which animation style you should choose for which type of ad. But before that, let’s get some basics cleared up.
Why Do You Need a Commercial Animation Ad?
- Eye-Catching Awesomeness: We all know attention spans are shorter than an Instagram reel. But guess what? Commercial animation ads grab attention like a magnet. With vibrant colours, smooth movements, and creative characters, they’ll make your audience’s jaws drop. Who needs boring when you can have eye-catching awesomeness?
- Using Unforgettable Storytelling: Everyone loves a good story, right? Well, animation ads are masters of storytelling! They can take your product or service and transform it into a captivating narrative that hooks your audience. Whether it’s a heartfelt tale or a hilarious skit, animation brings your brand to life and leaves a lasting impression.
- Flexibility at its Finest: Commercial animation ads give you the flexibility to unleash your creativity. No matter your industry or niche, animation can adapt to fit your brand like a glove. Need a talking dog? No problem! Want to explore a fantastical universe? Consider it done!
- Universal Appeal of 3D animation: One of the coolest things about animation is its universal appeal. It transcends language barriers and resonates with audiences of all ages and backgrounds. Whether you’re targeting kids or old men, animation speaks the language of entertainment and connection.
With all these reasons, it is no less than obvious that commercial animation could make your brand an overnight success.
What Type of Commercial Animation Should You Choose For Your Ad?
Now that you’ve made your decision, it is time to hire a commercial animation company. However, you also need to make your mind over what type of commercial animation you will need. While the choice is up to you, it is important to know that not every animation style can be perfect for every ad concept. Different commercial ad videos have different commercial animation types that are preferred by animators.
Whiteboard Commercial Animation
Whiteboard animation is the simplest form of animation. It basically takes us all back to our classrooms where we would learn and understand concepts from a whiteboard. So, it companies simple graphics with simple content to help your customers understand complex concepts. Using this simple whiteboard animation for commercial ads, you can target your audience via the following ad types:
- Commercial Explainer Ads: Whiteboard animation is perfect for explainer ads that simplify complex ideas. Whether you’re introducing a new product or explaining a concept, the simplicity of whiteboard animation keeps your audience engaged.
- Educational Ads: With whiteboard animation, you can turn your ads into mini-lessons! Educational ads using this style are ideal for promoting courses, tutorials, or informative content. The hand-drawn illustrations and step-by-step explanations create an immersive learning experience that captivates your audience. Who said ads can’t be educational and entertaining?
- Announcement Ads: Got a big announcement to make? Whiteboard animation ads can make it epic! Use this style to create buzz around a product launch, event, or special offer. The combination of engaging visuals and a hand-drawn narrative grabs attention and builds anticipation.
2D Animation Commercial Videos
When we hear the word animation, we are automatically transported to the good old days of Cartoon Network. Traditional animation is an engaging way of attracting target audiences to videos. If you want to send out a brand message or tell people about your success story, 2D commercial animation videos are the way to go!
- Promotional Animated Ads: 2D commercial animation is perfect for promotional ads that showcase your products or services. Bring your offerings to life with vibrant colours, dynamic characters, and catchy visuals. Whether you’re launching a new product line or highlighting a special deal, 2D animation adds that extra sparkle to make your promotion shine!
- Corporate Animated Ads: Want to add a touch of professionalism to your ads while keeping them engaging? 2D commercial animation is here to save the day! Use this style to convey corporate messages, explain company values, or promote your brand identity. With clean and polished visuals, your ads will exude professionalism, all while maintaining a friendly and approachable vibe.
- Brand Story Animation Videos: Looking to build a deeper connection with your audience? 2D commercial animation is a fantastic tool for telling your brand story. Whether it’s a heartfelt journey, a humorous anecdote, or a nostalgic trip down memory lane, this style allows you to connect emotionally with your viewers.
3D Animation Commercial Videos
Now, let’s get down to the best of the lot. Let’s say you are releasing a product. You want to invest into making a super realistic ad for your product launch, this is the best way! From showing tiny details of your product to depicting what goes inside your product, 3D commercial animation videos can help your audience understand your product and create that feeling of desire.
- Product Showcase Animation Ads: 3D animation is perfect for showcasing your products in the most captivating and visually stunning way. From intricate details to mind-blowing visual effects, 3D can take your product ads to a whole new level. Whether it’s a car, a gadget, or a luxury item, watch as your products come alive and leave your audience in awe.
- Exploded Product Ad: When it comes to showcasing the intricate details and inner workings of your products, nothing beats the power of exploded view ads. Exploded view animations using 3D technology allow you to peel back the layers and provide a fascinating glimpse into the complex mechanics and components.
You Are Now Ready To Hire Commercial Animators
Creating an impactful animated commercial video requires more than just putting it out there. It needs to resonate with your buyer persona and effectively convince them. Understanding the different types of animated commercial videos and what makes each of them successful is crucial for investing in the right one and achieving the results your business deserves.
However, it’s important to note that crafting a high-quality animated video on your own requires significant time, money, and expertise in terms of tools and software. On the other hand, animation studios specialise in creating ads and commercials for a reasonable price and within agreed deadlines.
By collaborating with a commercial animation studio, you gain access to their expertise, creativity, and technical capabilities. Confused about who to hire? Checkout our list of top 10 animation studios in India.